Theoretical Framework: How do values shape the mobility culture narrative of the present and future?

Nowadays mobility planning slowly shifts away from the overemphasis of the traffic flow and speed optimization and starts taking the individual and societal needs more in the focus. It is well recognised, that mobility as we know it today, cannot continue without seriously endangering the environment for further generations. Whereas politics on high levels such as EU parliament shifted in the last years their political programs to a more sustainable direction, a change of political goals solely does not initiate cultural shifts. Furthermore, it is essential to consider individual values and cultural idiosyncrasies.

To form future ideas we first want to understand the current narrative and its underlying value system. As a first step on the long way, the first task in the REBALANCE project is dedicated to proposing a theoretical framework to structure further analysis of both, the current narrative and further forecasting activities.

The framework will be a backbone for further analysis of mobility culture aspects and will help to stay aware and structure the `complex whole’ during the project. This ‘complex whole’ is from many disciplines addressed as culture. REBALANCE starts from the assumption that the mobility culture that currently prevails in the European Union (EU) has led to unsustainable patterns, in social and environmental terms and asks the questions, how can we describe the current narrative of mobility culture(s) and which factors are most important to be considered.

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