Four very contrasted “models” of mobility culture were identified and illustrated, each corresponding to different sets of values, priorities and cultural tenets. from Hercules (the myth of strength), where a rigid society is guided by hard powers, to Themis (the myth of justice), where soft powers prevail in handling the rigidity of society. From Gaia (the myth of interconnections), where a fluid society is kept afloat by recurring to soft policy instruments to Hermes (the myth of speed), where command-and-control policies keep a fluid society in check.
The future evolution, if we continue to “do nothing” in the sense of following the same lines of the past and the present, is likely to move closer to Hermes. however, preferences and desires of the wide array of experts and stakeholders who engaged with the rebalance research showed a clear determination towards Themis and Gaia with a slight inclination to the latter. Postmaterialist values are emerging: communitarianism and solidarity, as well as an increasing environmental awareness.