We believe that mobility should always be meaningful, not forced and compulsory, made of cities with inclusive and mixed-uses areas, open communities who invest in physical proximity and digital communication over compulsive mobility. We advocate more creative workplaces and educational facilities able to provide more flexible working schedules and learning models. Designing user-friendly and safe transport does not imply introducing standard services which are indifferent to travellers or to their journey. Vehicles and facilities should be designed to facilitate travellers in engaging, during their travelling time, in other valuable activities. Besides, transport services should not just provide safety and reliability, but also offer comfort, hospitality and conviviality. We consider that, by providing faster and cheaper mass transport, we are not necessarily improving our living conditions in the long run. Saving time to millions of people commuting every day from home to work, or among remote cities across the world, is not necessarily turning our cities into better places to work, to live and to thrive in.