REBALANCE stems from the premise that a deeper cultural reflection on how our beliefs, framed socially, influence our individual preferences are required to better understand how we make decisions and the way policies can become positive incentives for a paradigm shift in mobility. In this regard, REBALANCE has conceived a variety of innovative consultation methods. The deliberative process will be initiated and supported by thinkers that aren’t necessarily directly involved in the past and current transport research debates. These thinkers are going to help formulate the research questions and working hypotheses, which will then be addressed by a wider representation of stakeholders from the mobility and transport sector. Various workshops will set the vision for the transport system in the longer term. Ultimately, a Manifesto will be developed for a brand new European mobility culture and policy that will be widely diffused and promoted, and function as a basis for further exploration beyond the REBALANCE project lifetime.