REBALANCE starts from the premise that a deeper cultural reflection on how our beliefs, framed socially, influence our individual preferences is needed to better understand how we take decisions, and how policies can become positive incentives for a paradigm shift in mobility. In this regard, REBALANCE has conceived a variety of innovative consultation methods. The deliberative process will be initiated and supported by thinkers that are not necessarily directly involved in the past and current transport research debates. They will help formulating the research questions and working hypotheses, to be then addressed by a wider representation of stakeholders from the mobility and transport sector. Various workshops will set the vision for the transport system of the future and ultimately a Manifesto will be developed for a new European mobility culture and policy, to be widely diffused and promoted, and serve as a basis for further, continuing exploration beyond the REBALANCE project lifetime.